London, UK, 8th August 2023 - Specialist influencer marketing agency Buttermilk has hired Caner Daywood as its new Global Senior Social Strategist. He joins from his role as Global Senior Social Media Manager (TikTok Lead) at Charlotte Tilbury, and has over 10 years of experience in omni-platform content strategy. Daywood will be responsible for steering end-to-end influencer creative strategy and overseeing multiple strategy and brand planning projects.
He is the lead creative strategic force behind new influencer work, supporting in planning, connecting and elevating content for Gen Z, with a clear focus on TikTok. He is overseeing multiple strategy and brand planning projects with a greater focus on thought leadership, developing the agency’s value proposition and cultural connections including working on Buttermilk’s ‘gold standard’ guidelines and widening its strategy offering.
Daywood has delivered international content and influencer campaigns across all major social media platforms for brands including Charlotte Tilbury, Boots, Samsung, Coca-Cola, and O2. He has executed end-to-end campaigns and has been responsible for building and running reactive content and communities to drive social media engagement, including the production of all content for Love Island 2022 across Boots’ channels.
Jamie Ray, co-founder at Buttermilk, said: “We are expanding and growing fast, and our clients are increasingly looking for deeper insights and support. Having someone with Caner’s knowledge and social expertise takes Buttermilk to a new strategic height. Clients love him & he has the kind of creative eye that helps win awards – Caner is a great hire.”
Caner Daywood, Global Senior Social Strategist at Buttermilk, said: “My vast experience and the prestige of working with global brands such as Charlotte Tilbury, Fenty and Boots UK has opened so many doors for me and built my experience in creating industry-leading, award-winning campaigns. I’m excited to bring my experience to Buttermilk and be a part of such a vibrant agency, where it is clear from the founder and throughout the team that anything is possible.”