London, 2nd August 2023 : Award-winning global experience design company, Imagination, has announced the appointment of Tom Arendas as Executive Director in UK and Europe. Joining at a transformative time for the business, Arendas will champion the company’s outstanding work and push into new sectors such as tech, fashion, lifestyle and youth marketing expanding Imagination’s core offers, Consulting, Destinations, Content and Live. Arendas’ role is effective immediately and he reports into Richard Hannah, Managing Director, Imagination UK & Europe.
During his nine-year tenure as the Chief Creative Officer of Shiraz Creative in New York and London, Arendas successfully built and led full external and in-house creative and strategy teams. He has worked with some of the world’s biggest and most successful brands on award-winning, high-impact projects, including American Express, Christian Louboutin, L’Oréal, to name a few. His talent for developing world-class creative executions and igniting movement, by blurring the boundaries between physical, digital and virtual, will support Imagination’s ongoing mission to push the boundaries of brand experiences.
At Imagination, Arendas will harness his expertise in strategic-led creativity to leverage earned, owned, shared and paid media, maximising reach and amplification, to drive business development and deliver measurable campaign results.
Tom Arendas said: “Joining Imagination was an absolute no-brainer for me. This is an agency with visionary ideas and visionary clients who dream big. Heck yeah, count me in!
After working on some amazing creative projects across brands such as American Express, Visa, Bvlgari, Ralph Lauren and MTV, I was ready for the next big challenge and have been seeking an agency that knows how to imagine the unimaginable and importantly, know how to make it happen for clients.
I’m excited to bring my expertise in luxury, art, fashion, beauty, youth culture and tech and combine it with the world class talent of Imagination’s strategists, creatives and technical experts to break some barriers and blaze new trails.
It's a dream come true - super excited about the future!”
Richard Hannah, Managing Director UK & Europe said: “Tom is a brilliant client partner and has a fantastic track record of building great trust and relationships with his clients. He exudes the qualities we believe in and that our clients are seeking – insatiable curiosity, rigorous strategic insight and creative ambition. His expertise and experience partnering with brands we hugely respect will support our growth ambitions, as we expand Imagination’s services into new client sectors, built around our Content, Live, Destinations and Consulting offer. Am thrilled he has joined us and look forward to working together.”