Imagination Welcomes Midnight Theatre Brainchild, Warren Adcock, as Production Director

New York, NY - 24 October 2023 - Award-winning global experience design company, Imagination, is thrilled to announce the appointment of Warren Adcock as Production Director for its New York City office.

Adcock brings an impressive track record of over 13 years of planning and executing innovative live productions, pop-up events, and large-scale semi-permanent and permanent experiential activations for high-profile clients.

He joins Imagination from his previous role as Creative Director for Midnight Theatre and Hidden Leaf; a state-of-the-art performance venue in the heart of New York's Manhattan West, which he conceived and produced. Previously Adcock was the Director of Operations for MSG Ventures, the technology and design group for MSG Sphere.

His decision to join Imagination was motivated by the exciting prospect of working on large-scale, epic projects and the opportunity to create groundbreaking live events and experiences.

With a proven ability to bring creative visions to life through strong leadership and management skills, Adcock is set to lead the charge in live event execution out of Imagination's NYC office. He will report directly to Daniel Jongen, Executive Production Director for the Americas.

Adcock’s extensive experience and commitment to delivering innovative experiences perfectly align with Imagination's mission. Imagination has a long-standing reputation for its exceptional live event capabilities and the ability to turn creative concepts into reality. This strategic hire supports Imagination's growth in the New York market and further solidifies the company's capacity to take on ambitious, unique, and groundbreaking projects.

Sascha Uzzell, Managing Director, of Imagination New York, said: "We are delighted to welcome Warren to the Imagination team. His extensive background and expertise will supercharge our live event capabilities, allowing us to continue delivering exceptional experiences to our clients. Imagination has always been at the forefront of pushing the status quo and designing innovation that drives growth. We look forward to working with Warren and continuing to push the boundaries of what is possible in live event production.” 

Warren Adcock said: “Imagination is renowned for its ability to transform creative visions into world-class experiences and I am excited to join the team. I look forward to the challenge of delivering innovative, groundbreaking experiences in the vibrant New York market and contributing to Imagination's continued success."