Whitney Museum Collaborates With Leading Creative Agency Design Bridge and Partners to Design and Host Inaugural Immersive Art Experience

Whitney Museum Collaborates With Leading Creative Agency Design Bridge and Partners to Design and Host Inaugural Immersive Art Experience

On June 29, the Whitney’s curator will lead a virtual tour and conversation in its new digital space centered around the museum’s current exhibition, Refigured.

NEW YORK (June 29, 2023)—Today, the Whitney Museum of American Art presents Refigured: A Virtual Conversation and Tour in a new virtual space. Designed in collaboration with WPP creative agency Design Bridge and Partners, the fully digital event will be guided by Christiane Paul, Curator of Digital Art at the Whitney, and hosted on Mozilla Hubs at 4 p.m. EST.

As part of the virtual immersive experience, Paul will lead several of the exhibit’s artists in conversation, including Morehshin Allahyari, American Artist, Zach Blas, Auriea Harvey and Rachel Rossin, encouraging them to discuss their work while also reflecting on the interplay between our physical and virtual realities. The event will focus on how the artists have thoughtfully reinvented material forms and bodies to imagine alternative ways of constructing identity. Visitors will be invited to watch a livestream of the event on Zoom and explore the artworks in the virtual event space immediately following the conversation.

“As digital technology increasingly intersects with our daily lives and shapes them, we are excited to offer public programs in a virtual world that reflects on this evolution and lends itself to the artists’ work,” says Paul. “We look forward to exploring the potential and possibilities of future discussions or events in a virtual venue.”

“By partnering with the Whitney Museum, we’ve unlocked new access to the art world, simultaneously enabling viewers to contemplate the ways in which our physical and virtual realities both intersect and diverge,” said Ross Clugston, Chief Creative Officer at Design Bridge and Partners. "This collaboration sets the scene for countless possibilities in which we can reimagine how we experience art without the constraints of physical space and being."

Design Bridge and Partners used the spirit of the Whitney as a metaphor to capture the essence of the building's structure, philosophy and surrounding environment, creating a new plane of existence for the museum. The virtual space incorporates light, reflections and material cues from the real world, using asymmetrical forms and industrial structures to achieve a sculptural presence while embracing the limitless nature of the digital realm.

To learn more about the exhibit, the launch event, and the joint effort between the Whitney Museum and Design Bridge and Partners, please visit

Program Details

Refigured: A Virtual Conversation and Tour

Thursday, June 29, 4 pm

Location: Online, via Zoom

Tickets: Free with registration.

Event link: whitney.org/events/refigured-a-virtual-conversation