London, 21st August 2023: MRM UK today announces the appointment of Hernan Garcia Dietrich and Tobias Tercic as Associate Creative Directors. Starting with immediate effect, the pair join from Saatchi & Saatchi London and will report directly to Ioana Filip, Chief Creative Officer at MRM.
Having experienced significant growth over the past year while expanding its client portfolio with disruptive brands, the agency has brought in the dynamic creative team to push boundaries and create exceptional, impactful and holistic campaigns for MRM’s flagship accounts.
The duo has won multiple Cannes Lions, Eurobest and D&AD awards and shaped numerous iconic campaigns for giants including The Coca-Cola Company, T-Mobile, Visa, Samsung, P&G, Ab-InBev, Toyota, BT and British Heart Foundation.
Appointed to the agency's leadership team, these hires highlight MRM's commitment to innovation and creativity, further solidifying the agency’s focus on disruptive communication.
Ioana Filip, Chief Creative Officer at MRM, comments: “The addition of these two exceptional talents, Hernan and Tobias, couldn’t have come at a better time as we continue on our creative transformation journey. Their impressive portfolio across Argentina and the UK is a testament to their industry passion. Their recognition in various award shows, including a gold at Cannes Lions, sets a high standard for our team and showcases the creative possibilities for our clients. Watch this space. Vammmosss!”
Hernan and Tobias, Associate Creative Directors at MRM, comment: "We've long admired Ioana's work, and upon learning about her ambitious plans for MRM, we were immediately on board. We felt an instant connection to the agency and look forward to continuing to deliver great work for the clients.’’