London, UK - 20 June 2023 – Murphy Cobb Associates (MCA), the global leader in production investment consultancy, today released the results of its third Production League Index (PLI). As the only company in the world to produce such a comprehensive analysis, MCA is spearheading the industry with this unique offering. This report empowers clients with unparalleled insights into the typical cost of shooting productions in various countries across the globe, utilising local market intelligence.
The meticulous review engaged 33 global MCA consultants to provide indicative figures for 62 countries across three distinct shoot scenarios: Studio, Location, and Multi-scene. Key findings from the report include:
- Production costs have increased across the board since 2019
- The United States remains the most expensive country to produce a shoot in all scenarios
- LATAM region has the lowest production costs when it comes to studio shoots
- Egypt and Cyprus emerged as best cost-effective options across the board for their respective regions: ME&A and Europe.
“The PLI 2022 is a game-changer in the field, offering valuable insights to clients navigating the complex global market with sustainability at top of mind,” says Pat Murphy, CEO and founder of MCA. “With our unrivalled expertise, innovative technology toolbox and extensive network of consultants worldwide, we provide comprehensive data-informed intelligence that enables businesses to make informed decisions, seize opportunities and maximise their resources effectively and responsibly.”
MCA commissioned its first Production League Index in 2014, followed by a second edition in 2019. In response to huge client demand, driven by recent global changes, including the transformative impact of the Covid-19 pandemic, technological advancements and unprecedented financial pressures, MCA recognised the urgency of delivering fresh and tangible insights to its clients with this new 2022 report.
For more details on the PLI and key market insights as well as support to identify more cost-effective solutions for content production, please contact Ian Maynard at Ian.firstname.lastname@example.org
About MCA Murphy Cobb Associates (MCA) is a trusted partner to the world’s leading advertisers, delivering leading industry expertise, data-driven intelligence, innovative technology toolbox and the most robust global benchmarks to help clients create the most outstanding campaigns at maximum value.
Founded in 2006 and headquartered in London, MCA is made up of a global network of 200 strategic content production experts. Every year, MCA audits almost 1000 productions valued at nearly $1 billion across its portfolio of global clients.