Organic Appoints New Head of Paid Media to Help Lead Strategy and Execution for International Clients

Organic Appoints New Head of Paid Media to Help Lead Strategy and Execution for International Clients

LONDON, 7th June, 2023: Leading digital agency, Organic today announces the appointment of Andy Williamson as its new Head of Paid Media.

Andy brings a wealth of experience in the industry, having previously been Performance Integration Director at OM, where he worked on high-profile brands, including McDonald’s. Prior to this he was a Paid Social Account Director and Performance Marketing Director at Mindshare, working with key clients such as Unilever and Ford.

Andy will be overseeing the paid media team, leading the strategy and execution for clients including Improve International, Foundry, Arlo, and Software of Excellence. In addition, he will be closely collaborating with Organic’s specialist teams (notably SEO, UX and Development) in delivering a connected approach to drive the best possible result for their clients.

Speaking on his appointment Andy Williamson, Head of Paid Media said: “Organic’s ability to develop truly collaborative partnerships with clients by connecting brands and customers via meaningful digital experiences places them in a unique position as an agency. I’m delighted to start working with the team and help accelerate growth for the agency’s clients through paid media.”

Ben Scoggins CEO of Organic said: “It’s an exciting time for Organic as we further integrate paid media strategy into the way we help clients to create better experiences for their audiences. I’m really thrilled to welcome Andy to the team - he brings with him great experience and a fantastic attitude.”

About Organic:

For over a decade, Organic has worked with brands to create seamless, enjoyable and engaging experiences for customers, employees and other stakeholders using digital technology and the insight of experts.

They help brands like Argos, Body Shop, Direct Line, Samsung, PWC, HSBC and W Series to generate seamless and enjoyable digital experiences that their customers expect because they believe in Digital For Good.

Their team is immersed in digital and always learning, discovering, and exploring new technologies and methods. They’re adaptable experts that have one goal: giving clients the right solution for their problems.