As the holiday shopping season commenced with events like Amazon’s Prime Day, and sustains for weeks through the fall ahead of Black Friday and Cyber Monday, retailers must be cognizant of key trends to stay competitive.
With less than 100 days until Christmas, many retailers are preparing for the busiest sales period of the year. But with this festive excitement, also comes anticipation.
Evolving customer demands, the need for new revenue streams, and the diminishing value of third-party cookies have prompted retailers to turn their attention to commerce media as a key revenue generator moving forward.