As adoption of ChatGPT and other generative AI grows, so too do fears that AI will displace the need for human thoughts and services, particularly in the realm of creativity and industries like marketing and advertising.
How can leaders tune into this new AI-inspired vision? Here is a four-point blueprint to get started:
Marketers can no longer rely solely on rigid best practices, as the world of digital marketing changes with the emergence of new technology and the seemingly infinite ways customers now interact online.
As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?
By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.