While we can’t literally touch or smell a product through a computer screen, the right imagery can tell us how a product will feel to the touch, or smell once it's in our environment. Sound will also convey a tremendous amount of information, but too often its powers are overlooked.
Lyrics – if done correctly – are often used as a critical marketing element to help a brand tell a story, infusing emotion and prompting a call to action to consumers.
Sonic identity is about your identity, it should work as well in one second just as it does in 30 minutes. To do that, it must be consistent and coherent across all touch points.
Audio combines a massive reach with flexible ad formatting up and down the funnel, enviable levels of audience engagement, and memorability, all while efficiently driving impact.