ATV has already upgraded linear TV advertising, but CTV is now forging the category’s future.
Although the wider advertising industry is navigating choppy waters due to economic concerns, advanced TV remains buoyant and continues to attract ad spend.
Consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention.
With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.
This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.