We can build more successful partnerships by rehumanizing the process of hiring an agency and refocusing on what each side needs from the other.
The power of brand to influence consumer behaviour is well acknowledged, but how can advertisers help their clients tell compelling and evidence-based stories to encourage people and businesses to make more sustainable choices?
Women’s sports have steadily gained popularity with a significant increase in viewership across a variety of leagues and tournaments on a global scale.
As a recovering UK economy continues grappling with high inflation, the advertising industry is showing strong resilience by maintaining small but steady growth, according to the latest AA/Warc report.
LoopMe advances company vision and impact as sustainability evangelist