Zefr's Advanced AI Solution Offers Enhanced Controls, Transparency, and Reporting across Reels for Brands
Advanced AI Solution Offers Enhanced Controls, Transparency, and Reporting across Reels for Brands
Data
OpenX Announces ConteX, the Next Generation of Contextual Solutions for Brands and Agencies to Target Ad Campaigns Safely, Effectively, and at Scale
ConteX represents the future of contextual buying by delivering effective targeting, contract-free activation, and broader scale in privacy-safe environments.
Cross-Channel Measurement Data Often Falls Short on Capturing Diverse Audiences and CTV Viewers. Here’s What Needs to Change
TV measurement has come a long way from the days when Nielsen set-top boxes and panel data were the only options for gauging audience reach. In addition to the emergence of streaming and cross-screen device use since then, the makeup of TV audiences has also transformed.
Bloomreach Adds TikTok to its Growing List of Integrations, Helping Marketers Optimize Ad Spend With Better Targeted Content
With real-time data, advanced audience building, and granular segmentation fueling their TikTok ad strategies, Bloomreach Engagement users can ensure content is always targeted toward relevant, high-value audiences.
Get On Board with GA4 Now: Marketers Must Act Swiftly to Uncover Data Insights for Informed Decisions
Marketers who rely on GA for their own data reporting need a basic understanding of what is changing, why and the new vocabulary.