Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter.
Meme marketing is increasingly common – but more often than not, brands’ efforts fall flat as they fail to accurately decipher people’s behaviours online.
Measuring learning outcomes via tactics like influencer surveys, audience polls, and multivariate testing uncovers valuable qualitative insights for brands.
