Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter.
Meme marketing is increasingly common – but more often than not, brands’ efforts fall flat as they fail to accurately decipher people’s behaviours online.
TikTok influencers have become the best marketing option for tech startups, providing unparalleled access to a young and tech-savvy demographic.
There’s only one way to grab hold of Gen Z: provide good experiences and then amplify those offerings within the language of social media.
Measuring learning outcomes via tactics like influencer surveys, audience polls, and multivariate testing uncovers valuable qualitative insights for brands.