Customer Effort Score: What It Is and How to Use It
Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.
Management
The New Rules of Marketing in a Recession
The smart move for brands and marketers is to stay calm and make sound decisions now. Then they can emerge stronger on the other side of an economic downturn.
Why the Future of Work Depends on VoIP
Simply put, the way we work is evolving. That means your business needs to be evolve too. Thanks to VoIP, it actually can.
Why a Big Career Change-up Could Be Your Key to Success
Marketers looking to advance their careers should consider doing a zig zag. instead of just moving up, try moving to a new industry.
Murphy Cobb Associates appoints Andrew Harrison as Group Managing Director
Leading global advertising production consultancy Murphy Cobb Associates (MCA) today announced the appointment of former Müller and RadioCentre CEO Andrew Harrison as its Group Managing Director.