The Impact of Third-Party App Stores on iOS Advertisers
By staying informed and agile, advertisers can make the most of third-party app stores and continue to thrive in the ever-changing mobile app ecosystem.
Mobile
New AppsFlyer Report Reveals eCommerce App Industry’s Resilience as Marketing Spend for Attracting New Shoppers to Apps Approaches $5 Billion
Despite 25% plunge in spending in 2022 amid economic downturn, AppsFlyer’s State of eCommerce report showcases positive retail global trends for 2023’s holiday season
AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market
Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution
Why 5G Hasn’t Fulfilled Its Promise to Marketers
Despite the hype surrounding it, the rollout of 5G technology has not lived up to the promises made by marketers.