PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert
IPG Mediabrands, Coles 360, dentsu, Lyft Media, MiQ, and Wallapop Leverage PubMatic Technology to Drive Onsite and Offsite Performance
Programmatic
Here’s Why The Programmatic Open Market Is Petering Out
For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.
Programmatic Darwinism: How Publishers Are Determining Which Supply Chain Components Survive
Sellers of digital media must continue to demand a more efficient, transparent and sustainable supply chain that delivers on the true promise of programmatic.