As the holiday shopping season commenced with events like Amazon’s Prime Day, and sustains for weeks through the fall ahead of Black Friday and Cyber Monday, retailers must be cognizant of key trends to stay competitive.
Now more than ever people need help to better manage their finances. This need is bigger than responding to the cost of living crisis.
With less than 100 days until Christmas, many retailers are preparing for the busiest sales period of the year. But with this festive excitement, also comes anticipation.
Evolving customer demands, the need for new revenue streams, and the diminishing value of third-party cookies have prompted retailers to turn their attention to commerce media as a key revenue generator moving forward.
Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter.