Technology - Tangerine Coffee

Blockchain, Brands and Advertising: It’s All Still to Play For

Nov 9, 2023 3 min read Technology

Marketers could be forgiven for thinking that the whole ‘crypto and blockchain thing’ was a passing fad. It’s certainly true that the era of every single brand feeling the need to launch an NFT collection or create an experience in The Sandbox is largely over.

The Impact of Third-Party App Stores on iOS Advertisers

Aug 4, 2023 3 min read Technology

By staying informed and agile, advertisers can make the most of third-party app stores and continue to thrive in the ever-changing mobile app ecosystem.

Web 2.5: The Next Frontier for Marketing Is Here

Jul 11, 2023 3 min read Technology

Web 2.5 can help by familiarizing consumers with the Web3 technology while also helping brands and marketers position themselves as leaders in the revolutionary space.

The Future of Monetization for Mid-Tier Publishers in the Era of Unaddressable Media

Jun 28, 2023 3 min read Technology

The world has become dependent on a free and open internet, but the financial foundations are shifting.

4 Winning Web3 Plays Top Brands Are Using to Reach Consumers

May 11, 2023 3 min read Technology

Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.