Marketers could be forgiven for thinking that the whole ‘crypto and blockchain thing’ was a passing fad. It’s certainly true that the era of every single brand feeling the need to launch an NFT collection or create an experience in The Sandbox is largely over.
By staying informed and agile, advertisers can make the most of third-party app stores and continue to thrive in the ever-changing mobile app ecosystem.
Web 2.5 can help by familiarizing consumers with the Web3 technology while also helping brands and marketers position themselves as leaders in the revolutionary space.
The world has become dependent on a free and open internet, but the financial foundations are shifting.
Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.