Dairy shaker uppers, The Collective, famous for its thick ‘n’ creamy Gourmet yoghurt sandwiched between two layers of fruit compote, cheekily teases some of the UKs most famous sandwich brands.
The brand, who bring great taste and exciting eating experiences to consumers, are using a touring billboard parked outside the likes of Subway and Pret a Manger, with a message exclaiming ‘Call that a sandwich? THIS is a sandwich.’ next to a pot of yoghurt showing off its unique triple layer. They then tagged the sandwich brands on their social channels to start up a conversation.
The creative is part of a larger through the line campaign including OOH and social, targeted in London and the south east.