London, 27 September 2023: Independent media shop The Kite Factory has been awarded the Swiss Herbal Sweet brand’s media planning and buying account.
The family-owned company exports over 60 different specialist herbal products from its facility in Laufen, Switzerland, to more than 45 countries in Europe, Asia and North & South America. Its largest markets are currently the USA, Germany, France, Italy and, unsurprisingly, Switzerland.
Following a period of impressive worldwide growth, Ricola, known for its soothing and refreshing herbal confectionery and cough drop ranges, has tasked the agency with bolstering the expansion of its UK business in 2024 and beyond, establishing Ricola as a main player within the two categories.
Anthony Abou-Zeid, Head of Client Services at The Kite Factory said: “The prospect of working with new clients is always exciting but when you get the opportunity to work with such an established brand in their space, it makes it all the more special. Ricola have got some very exciting growth ambitions in the UK, and we're thrilled to be part of that journey."
Andy Richman, Vice President UK & Eire and MD Ricola UK said:
“With all the exciting plans we are working on for 2024 and beyond, we are delighted to be partnering with a business that not only shares our values but has a track record of delivering “awareness in the mind” for its clients. We are extremely happy to be moving forwards together with TKF, and I for one can’t wait to see the results of all our hard work”